Hands down a logo should always be vector.  A vector logo has more versatility than a raster logo.  One never knows if or how their logo will be used in print, web, multimedia, animations or other medium.  A vector graphic design logo can be scaled as large as you will ever need.  D3SIGNLAB would gladly complete your current logo project, your next logo or recreate your current logo. 

View the projects section of this site to see a logo D3SIGNLAB recreated into a vector graphic design.

There are two types of graphic design art elements used by Graphic Designers. Vector graphic design art elements and raster graphic design art elements. Raster graphic design art elements are limited to their original dimensions (width x height) and resolution (pixels per square inch) they are created.  This means raster graphic design art elements cannot be scaled to a larger size than what originally created without pixelating.  Pixelating causes raster graphic design art elements to become visually blurry or hard to read if it is text.  Sometimes Graphic Designers have to recreate a raster graphic art element at a larger dimension and resolution in order to meet the needs of a clients' variety of projects.  In the end this costs the client more money and time. 

With vector graphic design art elements the Graphic Designer only has to worry about the dimensions of the large piece being made, and where the vector graphic design art elements hit on the composition.  With vector graphic design resolution is not a problem.  This means vector graphic designs will not pixelate when they are scaled.  A Graphic Designer can scale a vector graphic design as large or as small as needed.  However, in order to take full advantage of vector graphic designs, a vector graphic design program must be used.

Something to remember:  A vector graphic design art element can be flattened / turned into a raster graphic design art element.  A raster graphic design art element cannot be turned directly into a vector graphic design art element.  The only way a raster graphic design art element can be turned into a vector graphic design art element is to recreate it in a vector graphic design program.

Yes, most compositions use vector graphic design art elements and raster graphic design art elements.  However, if one plans on using both types of graphic design art elements, one needs to know raster graphic design art elements can limit the types of projects one may need.  To understand this more lets pretend we have a multimedia project we need completed.  The project is a web based Flash animation...

In this case the Graphic Designer can get away with using low resolution raster graphic design art elements.  So, almost any photograph or flattened image we give the Graphic Designer they can use in the web based Flash animation.  Things change when we want the same raster graphic design images used in our Flash animation on a poster, brochure, billboard, banner or some other type of large format graphic.  In order to use the raster graphic design art elements in the world of print the raster graphic design art elements have to be high resolution graphic design art elements.  So now we cannot use the low resoulution raster graphic design images we used in our Flash animation to tie our look, feel, branding or advertising campaign together.  This is just an example, so we are safe. 

If the future of your graphic design projects are unknown, the safest type of graphic design to use is vector graphic design.  Contact D3SIGNLAB for your next vector graphic design experience.

The first thing one should plan on doing is to take every piece of graphic design representing their business, product or service seriously. 

No matter how small the project, it is reflection of the brand and how one does business without saying any words.  Public perception of the business, product or service is all one has.  By caring about and understanding public perception the business, product or service can create customer value.  When customer value is created, a relationship with the customer has been created.  Sometimes the relationship can be so strong between a customer and the business, product or service there is an emotional attachment.  For example, a jewelry advertisement from a particular jewelry store could make an individual feel the emotion of love.

Plan on exposing consumers to the business, product or service.  One has to tell / show consumers there is something new in the market.  Then one has to tell the consumers why they need to purchase and how it is different from other products in the market place.  Maybe the only difference between the business, product or service and competitors is price.  Consumers do not know the the difference(s) until it is put in front of their eyes.

Building a brand and consumer relationship takes time.  Do not expect to create a consumer relationship or attachment to a business, product or service with one advertisement,  sale or event.  Exposure to the brand and advertisements are key.  The best time to promote is when you are busy not when you are slow. If you are busy, you are doing something right.  Stay in the consumers minds by consistently promoting.

Plan on creating an association between the brand and the products and services it sells.  When consumers see the logo, promotions and retail, what will they think?  Maybe consumers will think: that store always knows what I want,  that business has great customer service, that company only sells quality products or those Graphic Design guys can do anything.  Who knows what consumers will think.  However,  there is no doubt an assumption about the brand will be created in the consumers minds.  We have a choice in shaping thoughts of the consumers and it starts with graphic design. 

When advertising consistent graphic design promotions are key.  Of course you can have themes and promote for holidays, just make sure each promotional theme is consistent.  For example make sure if you use any of the following they have the same look and feel throughout the promotion:  flyers, brochures, posters, banners, billboards, package design, illustrations, Flash web banner, web site, etc.

Built on service, communication and grpahic design, D3SIGNLAB is the graphic design solution for you project.